Partnership agreement between the Government of Monaco and AS Monaco 2016/2017
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Partnership agreement between the Government of Monaco and AS Monaco 2016/2017

The Principality of Monaco and AS Monaco sign a Partnership Agreement.
The State Minister, Serge Telle, just introduced the partnership agreement signed between the Principality of Monaco and AS Monaco, during a press breakfast attended by Vadim Vasilyev, Deputy CEO AS Monaco.

Throughout the season, AS Monaco will use all its resources available to be ambassadors and represent the Principality around promotional operations. The identity of the AS Monaco, its digital output, the new platform “MyMonaco,” as well as all the operations carried out through the year on the side to the sporting life of the professional team, will serve to ensure this mission.
With its 5 million followers on social networks, its new slogan “Unique Forever!”, The launch of its mymonaco.asmonaco.com online platform and its growing fame, AS Monaco is a strong communication tool and an ambassador Monaco’s message.

This partnership aims to strengthen the ties between the Club and the Principality. The state will allocate for the 2016/2017 season, a financial contribution of 1.5 million euros in all areas of communication and public relations of the Club. These credits, which were allocated to the institutional campaign, are now used to allow the team to convey the message “Monaco”, thanks to the development of communication tools such as the design of advertising campaigns, co-production of a weekly program, assistance in organizing events that are a vector of the image.

Each episode in the life of the club will highlight specific landmarks and/or events in the Principality. There is no doubt that this partnership has been very well thought out, and one can only already feel the impact of such a partnership.

The Stadium in Monaco is in the centre of the sporting life, and this proximity can only bring closer together the existing ties between the team and its fans and the whole Principality. There is no doubt that this will also attract new fans of the club, and if you love the club, you love also what it is attached to… And dare we say that it is firmly attached to its State.

This is only the beginning, and as we all know, sports in Monaco is a big thing. Which are the other sports that will get a partnership and become brand ambassadors of the Principality? To be followed.



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