MICS: Art of Entertainment
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MICS

MICS: Art of Entertainment

Time and again, Grimaldi Forum hosts the most expected fairs of the year. 8-9 November, 8-th Monaco International Clubbing Show (MICS) was held in the Principality, bringing together professionals of such an industry as clubs and bars. Could you imagine the latest clubbing innovations, the most glittering clothing, the brightest decorations, the varicolored lights and…music, music everywhere? With MICS magic happens! Even turning an expo-center into imaginary Universe of world’s best party destinations is getting possible. Only here you could find the Square of Paris, Square of Berlin, Milano’s Street, Street of Saint-Tropez, Avenue of Miami, Avenue of London and, finally, Boulevard Monte-Carlo. Each “street’ performed the best objects of its field, from the interior decorations and art pieces, to the most luxurious alcohol and energy drinks.

This time HelloMonaco discovered 6 the most extraordinary stands to find out some newest trends in the bars and clubs industry. Are you ready for some fresh breakthroughs that you were surely looking for?

MICS

We are starting from the outstanding Milanese costume design brand Visionair, which is creating something radically new, beating the common entertainment outfits. We spoke to the brands representative about their attribute in the business.

MICS

MICS

“We have been creating something new for the stage for almost 8 years already. Normally, all the performers are going for the basic costumes, but we are making “haute-couture” for entertainment. We created costume design for Miley Cyrus, “Cirque du Soleil”; also we are collaborating with Flavio Briatore for the Billionaire Club”

MICS

MICS

C-Vegetal is Montpellier-based company, which specializes in the creation of the walls covered with real plants and trees. Those interior decorations are almost everlasting, explained Romain Bensasson, agent of C-Vegetal.

MICS

“Those plants don’t need any light, any water. It’s really easy to maintain it; basically, you don’t need to do anything. That’s why this is perfect solution for the nightclubs and restaurants. Plants are placed on the glycerin pads, so it nitrifies itself independently. It stays for 7 years without any need to maintain. Walls are made strictly as indoors decoration, as there are very sensitive to the humidity. We really have huge field for creativity, as we can create not only the walls, but also indoor trees.“

MICS

Have you ever paid attention what kind of sound is appearing while you are drinking something? Don’t you know that “gloo” is the one that you are looking for. Gloo Concept is a startup company from Limoges, France, which delivers an innovative solution for the thirsty public. Enormous water-glass turns out to be a device that serves drinks automatically. Laurent Gassie, commercial manager, told HelloMonaco about their innovative machine.

MICS

“We exist from January 2017. It’s our innovation, as we even received a trophy last year in Paris. This is perfect device for the big public occasions, for instance, festivals and sport event. When somebody organizes an event like this, only few things are important: food, drinks, music and lights. This was the reason why we created “Gloo Concept”. Very important is what’s inside of the glass, it should be a fresh drink (water, juice, cocktail or vine). The machine can serve 3 different drinks at the same time. Liquid is moving due to the pump, which sends drink to the straw. Normally, it’s organizer of the event who puts drinks inside. Very often we are linked to the bar. In addition, we created brume machine, which is used for the outside. Now we are thinking about showers, keeping the same look of the device. Maybe it will be implemented here, in French Riviera”.

MICS

Among all the stands, it’s almost impossible to ignore such a creative and fluffy pink masterpiece, as a Boutsen Design armchair. Patricia Pavlekovich, project manager of the company, shared with HelloMonaco some curious details about the item.

MICS

“Everybody who sees this chair thinks that it’s very uncomfortable to sit, but it’s absolutely the opposite. The shape of this chair adjusts to your body. This is not only the part of interior, but also a piece of art. We can proudly say that it’s our bestseller. Those chairs are flying to Beverly Hills, to Moscow, where we sold 6 pieces. They can be used in the private jets. Rihanna ordered one for her private jet as well. People just love them! We’ve got 20 different designs, teddy bears, bunnies, whatever the client likes”.

MICS

La Boulisterie is a portable analog of the “Jeu de boules” game. Representative of the brand explained us the roots of this idea and the main concept of the business.

“Here we are selling not only the “field”, but also the entire decoration scenery that includes, chairs, tables and minivan. This idea came from the fact that French people love this game, and here in Côte d’Azur there are plenty of places to practice it. But if we are talking about Northern France, there are no places at all. You can play this game even inside, as we designed the artificial field, which is totally safe. We have it here, in French Rivera, in Marseille and even in Paris. In the future, we plan to launch it in the US, as people there like it too”.

MICS

Parisian artist Rybojat works with kinetic art, creating masterpieces using mirrors, LED and neon lights. All the pieces are based on our illusions, there the way how we see it, is not the way how it really is. The 26-years old artist collaborates with 17 galleries all around the world: Miami, Singapore, Geneva, Paris, Gstaad and New York.

Karina Dassin, the founder of MK Art gallery explained us the principal concept of the following art pieces.

MICS

MICS

“Inside of the artwork you can put whatever object you would like to promote, as almost every piece can be customized. For example, the work with a gun in it brings an anti-war idea. Artist locked the gun behind the glass. You can see it, but it’s impossible to reach it.”

MICS

MICS

NRJ Dj Awards

Wednesday, November 8, there was held 6-th NRJ Dj Awards ceremony, where the best electro music performers were rewarded with NRJ Dj Prize. Among the prize-holders there were chosen the following Djs: Petit Biscuit with “Sunset Lover” was called “Discovery of the Year”; Kungs received an award “French Dj of the Year” and “Dj of the Year”; Martin Garrix wan double-dignity – “International Dj of the year” and “Live performance of the year”; “Duo/Collaboration of the Year” went to The Chainsmokers and Coldplay with “Something just like this”; “Video Clip of the Year” went in the hands of Justin Bieber and Dj Snake with “Let me Love You”; finally, “Single Electro/Dance of the Year” was put over by Calvin Harris with “My Way”.

MICS

MICS

There are left no doubts that every year MICS is getting better and better. Looking forward to see what the fair will bring us in the future. New faces? Fresh innovations? We just keep waiting.

MICS

MICS

MICS



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