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Agreement between Play’n GO and Nederlandse Loterij Finalized

Expansion is the name of the game for every business, and this is true about the iGaming industry and the various players within it – from casino operators to software providers. Play ‘N Go, a popular software provider whose games you find at most multivendor casinos today, is treading the same path by signing an agreement with Nederlandse Loterij to provide its games to the Dutch market.

What the Play ‘N Go-Nederlandse Loterij Agreement Means for Regular Dutch Players

Now, Dutch players will now have easy and hassle-free access to gaming content from Play ‘N Go. As per the terms of the agreement, their access is no longer limited to just a few popular games; players from this newly regulated market will now be able to play the entire collection of Play ‘N Go games.
The availability of the entire Play ‘N Go portfolio will be possible because the provider is not doing just a superficial handshake with the Dutch regulator; there will be a direct technical integration with it. So if you are a Dutch online casino fan hang in there; your access is no longer going to be just a few popular titles like Book of Dead and Gigantoonz!

Why the Play ‘N Go-Nederlandse Loterij Agreement is the Right Fit

According to Stuart Tigwell, Play ‘N Go’s Head of Sales for Western Europe, Nederlandse Loterij is a natural fit for their company because of the huge similarities in their value systems when it comes to their approach to players.

He said they stood on shared ground in a number of player-related aspects, namely ensuring a safe environment, being responsible and ensuring that for players gaming is for fun and entertainment only and not for profit.

Not just that, the Dutch market is newly regulated and therefore possibly the most exciting one in the industry at this point in time. The unique opportunity to provide Dutch players with safe and fun gaming was something that everyone at Play ‘N Go seems to be looking forward to.

The objective, from the point of view of Play ‘N Go, will be to ensure that the partnership is a long-lasting one and not just a flash in the pan, one that would help players of the Dutch lottery gain access to localized and even exclusive content that they can identify with.

When did the Netherlands Open Its Regulated Online Gambling Market?

The Netherlands opened its regulated online gambling market to its players on 1 October, 2021. That was a landmark moment for online gambling in the country because it allowed players to place bets on sporting events and also play online casino games legally and freely.

The regulation of the market was made possible by the enactment of the Remote Gambling Act (KOA). The passage of the Act was delayed – it was initially supposed to be made into a law on 1 July, 2020 and the market was scheduled to open six months later – due to the Corona pandemic and other factors, but Dutch players can take refuge that age-old saying – better late than never!

Play ‘N Go, incidentally, is among the first few casino software providers to offer its games to the Dutch market. Other providers who have made a beeline to this newly regulated market so far include Microgaming, Blueprint Gaming and Scientific Games.

A Brief Overview of Play ‘N Go

Play ‘N Go is known in the online casino industry as a leading provider of online casino games, and also products for the land-based casino industry. This provider has an exciting portfolio of more than 200 games that you can access on your desktop, laptop, smartphone and also tablet.

Having been around since the mid-1990s, back when it was a mere group of Swedish game developers, today, Play’n GO is a giant in the online gambling. Offering tech innovations to various internationally renowned casinos including the popular Kings Chance Casino and many others, its main specialization is in creating top-of-the-line games. The unique graphics, entertaining animations, and memorable narratives they manage to inject into their titles is what makes them so popular.

The Play ‘N Go roster includes slots, table games, video bingo and fixed odds titles. There are different kinds of slots, from 3-reel classic slots and 5-reel video slots to slots with dynamic payways. There are games developed in collaboration with Hollywood production houses – like the House of Doom series and Hammerfall – and big ticket rock bands like ZZ Top, Twisted Sister, Testament and Kiss too.

This provider operates with licenses from the Malta Gaming Authority (MGA) and the United Kingdom Gambling Commission (UKGC), 2 of the strictest licensing authorities in the industry. That is an automatic guarantee of security; the certification from BMM Test Labs guarantees fair gaming too.

A Brief Overview of Nederlandse Loterij

Nederlandse Loterij or the Dutch Lottery is the single largest provider of games of chance to players from the Netherlands. The organization was formed in 2016 as a result of a merger between the Nederlandse Staatsloterij and De Lotto, but its history began in the Ridderzaal in 1726 in The Hague.

This organization is responsible for implementing Dutch gambling policy and monitoring all gambling activity in the country. It does so by operating 9 games of chance, including Staatsloterij, lotto, Eurojackpot, Miljoenespel, Lucky Day, scratch cards, Toto Shop, Toto Sport and Toto Casino.

It started off as the Generality Lottery – considered to be the previous incarnation of the Dutch Lottery –in 1726. By 1848 it had become an independent organization named Nederlandse Staatsloterij under the Ministry of Finance. It became an independent entity – Exploitatie Nederlandse Staatsloterij – in 1992.

It kept adding more games over the years, including Toto, lotto, scratch cards and more. The merger between Nederlandse Staatsloterij and Lotto in 2016 eventually led to the birth of Nederlandse Loterij.

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