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The Innovative AS Monaco Performance Centre Competes for a Sportel Award

On September 5th, AS Monaco officially inaugurated its brand new Performance Center. The culmination of a major project for the Club, which began as soon as the Rouge et Blancs rose to the top flight in 2013.

In order to present its new place of residence to as many people as possible, AS Monaco then published a 2’08-minute video, entirely shot with the aid of a drone traversing the various areas of the estate and allowing the public to discover the entire Performance Center in an innovative and totally immersive form.

Content that has not gone unnoticed since the Sportel Awards committee has selected it among the nominees for the Innovation Prize, one of the six categories that are rewarded.

Between the visit of the infrastructures of the professional team, the passage through the corridors of the Rouge et Blanc changing room and the height gain allowing one to discover a unique point of view on the Mediterranean, the project had something to seduce!

The success is there since in seven weeks, more than 5.5 million views have been counted on all of AS Monaco’s official media (Facebook, Twitter, Instagram, TikTok, Youtube, LinkedIn), with numerous covers from specialized and renowned media, such as 433 or SportBible.

Enough to allow AS Monaco and its new Performance Center to make headlines well beyond Monegasque borders.

Sportel Award:

Other Competitors from Spain and the United States

Two other nominees are competing alongside AS Monaco for the Innovation Prize: the Mediapro group, already winners last season, and The Famous Group, the third nominee.

Mediapro, official broadcaster of LaLiga, captured the entire Spanish league match in vertical format in order to broadcast it on the social network TikTok. A great first adapting to the new consumption patterns of the public.

The Famous Group, an American company specializing in fan experience, caught the jury’s attention thanks to a mixed reality video (mergers of the real and virtual worlds) broadcast live at halftime. a game of the Colorado Avalanche, a North American ice hockey franchise.

During the evening, six other categories are rewarded through the Slow Motion Prize, the Documentary Prize, the Reportage Prize, the Program Promotion Prize, the Advertising Prize and the Book Prize.

Innovation Award:

Title: Drone Reveal – AS Monaco new performance center
Directors: Slim Ben Atig, Stéphane Senaux
Production Company: AS Monaco

What are the SPORTEL Awards?

Created in 1990 on the initiative of Georges Bertellotti, Monegasque journalist and passionate sportsman, and placed under the High Patronage of H.S.H. Prince Albert II, the SPORTEL Awards are an international competition which rewards the best sports sequences of the past year.

Each year, the nominees and the prestigious guests, including important personalities from the world of sport and the media, meet at the Grimaldi Forum in Monaco to discover and congratulate the winners as well as their runners-up.

This ceremony takes place every year on the occasion of Sportel, which brings together in Monaco the main players in sport and the sports media.

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