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Guillaume Rose to coordinate efforts to promote Monaco abroad

As part of efforts to improve the welcome offered in the Principality and its standing in the world, the Government is keen to set out a shared strategy applicable to everyone involved in projecting Monaco’s image beyond the country’s borders.

Consequently, Mr Guillaume Rose has recently been entrusted with improving coordination among these various stakeholders. The aim is to develop common guidelines with target countries to maximise the return on public expenditure and the impact in terms of Monaco’s image on the international stage.

Using his experience and professional skills, Mr Rose will conduct a study that will allow the Government to set out this shared strategy and assess the viability of establishing an organisation dedicated to its implementation by defining the action to be taken, the required human and financial resources, and the impact on each of the entities involved.


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