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Maserati unveils its New Showroom in Monaco

Monaco is synonymous with high-end cars. Its influential status in the car world makes it the perfect spot for Italian luxury brand Maserati to showcase its extraordinary vehicles. In 2019, Maserati opened its doors at 9 rue des Açores in Monaco and trusted Christophe Le Guillou to become its ambassador. On 4 May, the brand unveiled its freshly renovated showroom.

An exceptional evening in a brand new setting

“This new Maserati showroom is the perfect expression of the “new era” of the brand.

An invitation to live a unique sensory experience where luxury, technology, creativity and refinement come together,” said Maserati Monaco.

During the inauguration evening, the car which was about to race in the Monaco E-Prix this weekend was showcased to attendees. By 2030, all models will also be available in fully electric versions.

At the entrance of the new showroom, big screens display the brand’s racing cars. Various models of the luxury car captivate the imagination. Inside, a worktop and large racks display samples that customers can leisurely peruse and mix-and-match, to personalize their car and make it unique. The personalization feature offered by Maserati is unprecedented.

The 200m2 space is a preview for what’s to come all over Western Europe. Soon, the new look will be appearing in France, Beligium, the Netherlands and Luxembourg. The next showroom to get a makeover will be Paris.

Before Maserati’s participation in Monaco’s e-prix, the new GranTurismo Folgore, the first fully electric creation in the brand’s history and the GranTurismo Trofeo were on display on the iconic Place du Casino. The two road cars were joined by the futuristic Maserati Tipo Folgore, the Gen3 single-seater that competed in the race. Maserati came in 12th with Edoardo Mortara behind the wheel during the e-prix.

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