Following its inaugural summer in 2025, the Jacquemus luxury boutique is back at the Monte-Carlo Beach Club with a fresh new look and locally inspired items.
“Conceived as a natural extension of the Mediterranean summer, Jacquemus Monte-Carlo Beach builds on momentum initiated last year,” says a recent press release by the Société des Bains de Mer.
At the Beach Club, two Jacquemus boutiques recently opened their doors, now offering a selection of co-branded Jacquemus and Monte-Carlo Beach items. Co-branded towels, t-shirts, and beach bags are all available. The collaboration also features a dedicated window display at the Hôtel de Paris Monte-Carlo.
New Look and a Pool Bar
The boutique’s overall design draws inspiration from the beach clubs of the 1950s “where elegance meets Mediterranean leisure”. Last year’s banana yellow look has been repainted in mint blue, punctuated with coconut milk white, and accented with black. The brand’s signature stripe is displayed diagonally, punctuating the space from the jetty to the sun beds.
The Pool Bar echoes the new palette, with clean lines that create “a feeling of summery serenity”. A new photo booth, inspired by the brand’s beach collection, has been installed for this season. Visitors can now take photos in a setting that includes the nautical Jacquemus Hippocampe scarf.
Dedicated to the designer’s mother
Jacquemus was founded by Simon Porte Jacquemus in 2009 in Paris. Based in the 8th arrondissement, Jacquemus is an independent fashion house with over 300 employees. Dedicated to the memory of the designer’s mother, the brand draws inspiration from “a passion for culture”. The women’s and men’s collections reference the French “art of living” inspired by photography, film, paintings, and sculpture. The Jacquemus Monte-Carlo Beach boutique is open until 27 September 2026.
