A delegation from the Tourism and Conventions Department (DTC), accompanied by several Monegasque tourism partners, travelled to Chicago, Miami and New York for a promotional tour organized by the North American DTC representative office at the beginning of March. The Monegasque delegation, led by Corinne representative office Kiabski, DTC Director of Communications, and Laurence Aquilina, DTC North America Market Manager, were accompanied by Gerard Arazo from Columbus Monte-Carlo, Anne-Marie Pinsault from the Hotel Metropole Monte-Carlo and Alexandre Lebrat from Monte-Carlo SBM, as well as Dominique Milardi from Meridien Beach Plaza.
During the promotional tour, organized by Cindy Hoddeson, head of DTC‘s North American Representative Office, several events took place for journalists and high-end travel agents. The tour included themes such as “art of the show”. For example, the Ballets de Monte Carlo performed in Chicago during their American tour and a performance of Così Fan Tutte, co-produced by the Monte-Carlo Opera, also took place. Then, in Miami and New York, where the theme of oenology (the study of wines) was in the spotlight, Dominique Milardi, President of the Monegasque Association of Sommeliers, offered exclusive and interactive champagne tastings to various invited audiences. There was a press lunch was organized at Benoit, Alain Ducasse’s restaurant in New York. And then, an evening was organized at City Winery to close the tour.
The aim of the tour was to strengthen the Principality’s position as a tolerant and open destination for all.
In total, nearly 200 people, including tourism professionals and journalists, participated in the promotional tour for Monaco. In 2017, the United States was the fourth most represented country in terms of tourists visiting Monaco.