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ASM brings Monaco’s Neighbouring Clubs “Together” with “ÜNSEME”

AS Monaco recently launched ÜNSEME, a new program bringing nearby municipalities and amateur clubs together. The municipalities of La Turbie, Cap-d’Ail, Roquebrune Cap-Martin, Beausoleil, Eze, Peille and Dolceacqua (Italy) are the first members of the ÜNSEME program.

Meaning “Together” in Monegasque, the new Club du Rocher program aims to strengthen bonds between AS Monaco and the municipalities and amateur clubs of the region through various facets (experiences, ticketing, merchandising, education and sports and more). Municipalities and partner clubs will become AS Monaco ambassadors and benefit from many advantages: children taking part in fun activities on match days, meeting ASM professional players and staff, exclusive events and training, exchanges between trainers and club educators, privileged access to the Louis-II Stadium and special rates at the official store.

According to Xavier Beck, Mayor of Cap-d’Ail, the goal of this partnership is to create a strong link between AS Monaco and the children of Cap-d’Ail schools, leisure centres and the ASM club by allowing them, among other things, to go and see matches very easily at the Stade Louis-II in the best possible conditions. Gérard Spinelli, Mayor of Beausoleil, said that their town is very attached to the Principality and AS Monaco and feels very privileged to formalize the relationship. 

First ÜNSEME event at Stade Louis-II

Representatives from the first ten members of ÜNSEME met at the Louis-II Stadium end of March for an official breakfast. During the event, elected officials and club leaders discussed with Ben Lambrecht (ASM Managing Director) and Michel Aubéry (ASM President). Everyone was given a Red & White jersey with the name of their municipality or their club to formalize the new partnership! The meeting ended with a visit to the Rouge & Blanc locker room.

AS Monaco Supporters Club in Italy

US Dolceacqua has already had the opportunity to play tournaments in Monaco from time to time and regularly attends matches at the Stade Louis-II by chartering buses with around fifty youngsters who support AS Monaco. The Italian branch of the AS Monaco Supporters Club was founded in Dolceacqua in the 1970s.

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