Monaco residents have long been accustomed to concierge services, delegating everything from family travel planning to urgent document-related matters. In this conversation, Dmitri Laush, CEO of Perfect.live concierge service, speaks with Olga Taran, Editor-in-Chief of Hello Monaco, about how modern concierge support is evolving.
HM: Monaco has no shortage of concierge services. Why did you feel there was still room for Perfect.live, and what do you do differently?
Dmitri Laush: You’re right, Monaco is rich in concierge services, yet expectations keep rising. Perfect.live was designed for the moments when classic lifestyle management infrastructure reaches its limits. We combine experienced human concierges, access to truly exclusive services worldwide, AI technology that strengthens our workflow, and a modern, intuitive app that replaces endless phone calls. With Perfect.live there’s no need to explain yourself twice. The system always remembers the full client context, while decisions are always made by people.
We remove friction wherever it appears, from communication channels to payments: alongside all traditional methods, we support crypto payments, which many internationally mobile clients prefer for speed and flexibility.
HM: What do Monaco clients ask for most often?
Dmitri Laush: Travel and family-related requests dominate: ski trips to Courchevel, private shopping tours in Dubai, high-end beach vacations in the Maldives. The Perfect.live team is always happy to offer our clients luxury chalets or hotels that are officially overbooked but accessible through direct relationships.
Beyond travel, there’s strong demand for education and healthcare. Our clients ask us for guidance on top UK colleges for their children and for coordination with leading clinics in Switzerland and Israel.
HM: And can you recall a truly extraordinary experience you’ve curated for your members?
Dmitri Laush: Frankly, it’s hard to mention just one. Experiences that feel once-in-a-lifetime are woven into Perfect.live’s DNA. We’ve hosted a private dinner paired with an off-the-record discussion with a Forbes-listed entrepreneur. We’ve arranged an after-hours visit to the Vatican, followed by a private dinner. We’ve also organised an expedition as far as Antarctica, and yes, we’ve even managed a dinner prepared by a Michelin-starred chef at the edge of a volcano crater.
HM: What’s your guiding principle when you design such events and tours?
Dmitri Laush: For us, an event is not just about the location or the timing. We design experiences that combine aesthetics, emotion, culture, gastronomy, and meaningful interaction. Only by connecting all those elements can we surprise people who have travelled and seen a lot.
If we can somehow improve our client’s experience, save his time, or reduce his stress, we act. Sometimes it’s about a practical detail like a quieter hotel room or a preferred transfer type. Sometimes it’s something less obvious.
HM: You’re also known for sourcing rare items on short notice. How does that work when exclusivity and timing are critical?
Dmitri Laush: We have a dedicated internal team focused solely on luxury goods, fine art, and collectibles, and relying on direct relationships with brands, galleries, auction houses, and private collectors globally. Our team is skilled at identifying which doors are truly closed and which may still open.
HM: And what if something goes wrong? Are you set up to handle high-pressure situations?
Dmitri Laush: In the first place, urgent situations require experience and clarity. So we always follow clear protocols, and prioritise calm execution over urgency for its own sake. Lost passports, cancelled flights, or complex document-related issues are always stressful for clients, but operationally familiar for us.
Equally important is our global network of trusted partners, thanks to whom we can quickly resolve situations that initially appear impossible — even without involving the client. And yes, unlike many concierge services, we are literally available 24/7, because our team operates across all time zones.
HM: So, as we are mentioning the team, what do you look for in the people representing Perfect.live?
Dmitri Laush: Our work requires a very specific mindset. We look for people with empathy, responsibility, intuition, and discretion. We also value integrity, cultural sensitivity, and composure under pressure. Our training program goes beyond service standards; it focuses on communication, judgment, and context awareness. Our clients feel understood without having to explain themselves.
Language also matters: we work fluently in English and Russian, which is not always easy to find in Monaco, where services are often limited to French.
HM: How would you describe Perfect.live to Hello Monaco readers in just one sentence?
Dmitri Laush: It’s a concierge built around outcomes, not tasks — combining human judgment with technology that remembers your context, protects your time, and keeps complexity out of sight.
