It was the best-kept secret of the new season, Monte-Carlo Société des Bains de Mer is partnering with Jacquemus for a collaboration as delightful as it is refined, centered around its iconic seaside club, the Monte-Carlo Beach Club. The legendary pier stretching over the Mediterranean and the Pool Café have now been adorned with the brand’s signature aesthetic of, banana yellow and coconut milk white and black stripes. More broadly, Jacquemus has set up its universe in two boutiques in the heart of the Beach Club, exclusively in the Principality. This collaboration reinforces the Riviera Chic spirit of Monaco’s seaside institution in a season marked by renewal.
Following the transformation of the Deck and the pool area, with the newly Michelin-star awarded Elsa restaurant, the launch of the padel courts, and several upcoming restaurant openings, Monte-Carlo Beach continues its elegant and gentle metamorphosis, all while staying true to its DNA, by signing a collaboration with Jacquemus. This DNA, marked by the light of the South and the spirit of the Riviera, has been present at the French Maison since 2009. This collaboration, is a natural fit, reveals a brand-new makeover of the Beach Club’s pier, with a coordinated and elegant design extending to the Pool Café, as well as the opening of two Jacquemus boutiques.
On the pier, the sunbeds, parasols, and beach towels now appear either in banana yellow, a playful nod to Jacquemus’ summer theme or in coconut milk and black stripes, directly inspired by the “La Croisière” collection unveiled in January 2025 in Paris. A play of stripes that can also be found in the Pool Café, on the parasols and soft cushions, for a refreshing break between a few laps in the Olympic pool and a shopping session.
Indeed, just a few steps away, the boutiques welcome guests as if they are stepping into the designer’s own home. On the walls, a drawing by Renoir, another by Matisse, complemented by furniture and books that evoke the Provence region so beloved by the designer. Welcome to Jacquemus at Monte-Carlo Beach—an experience to enjoy without moderation, available until October 7, 2025.
About Jacquemus
Jacquemus was founded by Simon Porte Jacquemus in 2009 in Paris, France.
Dedicated to the memory of the designer’s mother, the brand draws its inspiration from a passion for culture.
The women’s and men’s collections refer to the French art of living and the universal gestures of beauty, incorporating influences ranging from art photography and the decorative arts to cinema, painting and sculpture.
Over the years, Jacquemus has staged its fashion shows in unique and unexpected locations, including a Paris swimming pool, the Picasso Museum, a lavender field in Provence, a wheat field on the outskirts of Paris, a salt marsh in the Camargue and a beach in Hawaii. More recently, the brand has taken on locations such as the canal at the Château de Versailles (Le Chouchou), the Fondation Maeght (Les Sculptures), the Casa Malaparte (La Casa) and Auguste Perret’s Parisian flat (La Croisière).
Based in the 8ᵉ arrondissement of Paris, Jacquemus is an independent fashion house with over 300 employees. Known for its strong digital presence and international expansion, the brand developed innovative immersive experiences around the world before opening its first permanent shop at 58 Avenue Montaigne in Paris in 2022. Since then, shops have opened in Dubai, Seoul, New York (SoHo), Los Angeles (WestHollywood) and London (New Bond Street).
