The event “A Journey to Discover a World Called Sardinia” was a cause for celebration. From the moment of the extension of the warm invitation, the response was nothing short of enthusiastic. Organized by the Department of Tourism, Trade, and Crafts of the Region of Sardinia, in collaboration with INSULA, the agri-food and territorial marketing division of CIPNES, this exclusive event marked its debut in Monaco during the 32nd edition of the Monaco Yacht Show.
What unfolded was an extraordinary experience that achieved its primary objective with flair – to transport attendees on an enthralling journey through the enchanting world of Sardinia. Through immersive presentations of tours and tantalizing tastings, the guests had the privilege of immersing themselves in the very essence of Sardinia’s rich culinary and viticultural heritage.
The evening of discovery unfolded with a carefully curated program:
– Experiential Tours: Guided tour presentations that unveiled the captivating beauty and culture of Sardinia, shining a spotlight on its unique charm and deep-rooted heritage.
– Food & Wine Tasting: Culinary journeys that introduced guests to the finest Sardinian delicacies and the most exquisite wines. The team of Sardinian chefs and sommeliers were on hand, ensuring that every palate was treated to a truly delectable experience.
But it wasn’t just about exploring the tangible delights of Sardinia; it was also about fostering connections. The event provided a splendid platform for networking, where each attendee had the opportunity to connect with fellow guests, industry experts, and enthusiasts who shared a deep passion for the world of luxury travel, fine cuisine, and exceptional wines.
The vibrant spirit of Sardinia was palpable throughout the evening, leaving an indelible mark on the guests. It was an occasion to remember: an extraordinary journey to Sardinia. “A Journey to Discover a World Called Sardinia” wasn’t just an event; it was a memorable enlightening experience. Here’s to its success and the ongoing tireless promotional campaigns for 𝐃𝐞𝐬𝐭𝐢𝐧𝐚𝐳𝐢𝐨𝐧𝐞 𝐒𝐚𝐫𝐝𝐞𝐠𝐧𝐚 and the internationalization of the island’s unique production chains.
The event “Insula Yachting and experience”
The warm experience took place on September 27, 2023, at the Hotel Méridien in Monaco, with the support of Nautica Assistance and the backing of Emilia Granata responsible for institutional relations, and with the participation of key players in the nautical sector, especially the maxi yacht target and numerous local media.
Regional marketing action is promoted by 𝐀𝐬𝐬𝐞𝐬𝐬𝐨𝐫𝐚𝐭𝐨 𝐝𝐞𝐥 𝐓𝐮𝐫𝐢𝐬𝐦𝐨, 𝐀𝐫𝐭𝐢𝐠𝐢𝐚𝐧𝐚𝐭𝐨 𝐞 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐨 𝐑𝐀𝐒 𝐞 𝐂𝐈𝐏𝐍𝐄𝐒 – 𝐃𝐢𝐯. 𝐀𝐠𝐫𝐢𝐟𝐨𝐨𝐝 in Monte Carlo, Monaco. After numerous summer stops in the main tourist cities of Sardinia and participation in Milan Fashion Week 2023, Sardinia was high profile in the Principality of Monaco as part of the 32nd edition of the prestigious “Monaco Yacht Show 2023.” It addressed the ‘nautical’ world, with a keen focus on yacht owners and captains of Maxi Yachts transiting the Mediterranean, offering ‘experiential’ content about Sardinia, rich in exclusive exceptional products and territory.
In Monaco, the event was able to further promote a journey that included thematic-experiential tours related to local consumption, as well as directing the distribution of selected local products for their quality to the target audience capable of promoting the SARDINIA brand worldwide.