The “Destination Monaco” Evening in Munich is a Great Success
On 11 October, an event was held in Munich, Germany, to promote “Destination Monaco.” This event was organised by Monaco Tourist and Convention Authority (DTC), and brought together more than a hundred tourism professionals from the Bavarian capital.
Tour Operators and travel agents, as well as bloggers and congressional decision-makers, were all invited to Prater Island, a particularly prestigious venue in this region.
Two separate workshops were held at this event: one was dedicated to Business Tourism and the other to Leisure Tourism. All the participants were then invited to a gala dinner entertained by the magician “Lucca.”
In addition, many players in the Principality’s tourism market, such as Monte-Carlo SBM, the Méridien Beach Plaza and the Monacair company, had an opportunity to give a presentation of Monaco’s commercial assets to an audience of attentive decision-makers, who will be able to offer Monaco as a destination to Bavarian customers in the future.
At this evening event , the Director of the DTC, Guillaume Rose, and his Monegasque and German staff, were supported by Monaco’s Ambassador to Germany, H.E. Ms. Isabelle Berro-Amadei.
Finally, it should be recalled that the German market is the 7th largest in terms of visitors to hotels in the Principality, with an average of 37,438 overnight stays per year; Bavaria is the German region with the highest number of visitors to the Principality.