Pretty in Pink! Monaco gears up for Pink Ribbon Gala

The Principality is getting ready to for the 16th edition of Pink Ribbon Monaco’s iconic illuminations and its gala auction, on 3 October 2026.

The Principality is getting ready to for the 16th edition of Pink Ribbon Monaco’s iconic illuminations and its gala auction, on 3 October 2026. Led by dynamic New York auctioneer C.K. Swett, the auction will feature unique experiences in Monaco and abroad, all in support the work of Pink Ribbon Monaco, an association dedicated to breast cancer awareness and early detection.

“The auction at our annual Gala offers exceptional lots, but its true prestige lies in the concrete impact of the funds raised. Every bid placed directly supports our prevention initiatives and breast cancer research within the Principality,” says Natasha Frost-Savio, Founder and President of Pink Ribbon Monaco.

Experiences offered by the Société des Bains de Mer

Highlights from the Pink Ribbon auction include the SBM’s “Signature Cocktail Experience at the Hôtel de Paris Monte-Carlo”, where the winner will have the privilege of creating and naming their own cocktail with the mixology team at the Bar Américain. The experience also includes a night at the hotel and dinner at the Michelin-starred restaurant Le Grill.

A VIP Tame Impala Experience in Paris is also going under the hammer, which includes two VIP tickets to the sold-out concert, a bass guitar signed by Cameron Avery, and an exclusive meet-and-greet with the tour crew.

AS Monaco Experiences for Sports Fans

For ASM fans, a “Beyond the Touch Line: AS Monaco x Paris Saint-Germain” experience will be up for grabs. It includes a private dressing room tour, welcoming the players, and exclusive pitch side access at the Stade Louis-II during warm-up. Not to mention the “Walk out with AS Monaco” experience: on 10 October against Toulouse FC, a child will have the privilege of walking onto the pitch of the Stade Louis-II hand-in-hand with the AS Monaco players.

The silent auction will also feature an annual membership to the 18-hole course at the Royal Mougins Golf Club as well as VIP invitations to the ERDEM show during London Fashion Week.

About Pink Ribbon Monaco

Under the Honorary Presidency of Princess Charlene, Pink Ribbon Monaco is an independent association founded in 2011.

The funds raised during the annual galas advance the work of Pink Ribbon Monaco, notably its support for the Princess Grace Hospital Centre (CHPG). The association is currently focusing its efforts on research and screening for lobular breast cancer, a particularly complex form of the disease to detect.

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