SBM signs Partnership with Camille Gottlieb and ‘Be Safe’

Camille Gottlieb, President of Be Safe Monaco, and Stéphane Valeri, Deputy Chairman of the Société des Bains de Mer, signed a partnership on 16 April. The SBM will be financing two new drivers, allowing a second Be Safe shuttle to run all summer. The partnership comes on the heels of a tragic series of six fatal alcohol-related accidents in Monaco in 2023 alone.

“The cause we defend concerns us all….Becoming a partner with the Société des Bains de Mer proves once again the legitimacy of the cause we defend. It’s an honour for us,” said Camille Gottlieb.

Founded in 2017 by Camille Gottlieb and four of her friends, Be Safe brings night owls home safely by free shuttle in order to prevent accidents linked to alcohol consumption.

Last year, Flavio Briatore’s Twiga restaurant-club financed a driver from Five Stars Valets to drive Be Safe’s first electric shuttle. Now, the SBM will be providing the two additional drivers to operate one shuttle from 1 July to 31 August, from midnight to 5 a.m., seven days a week. Currently, the electric shuttle runs on Fridays and Saturdays, from 1 a.m. to 5 a.m.

Employees from the Société des Bains de Mer have also been invited to volunteer their time to support Be Safe actions during an awareness campaign.

Be Safe Monaco is now committed to providing customers of SBM establishments with the benefit of its shuttles. The association will also carry out an educational operation concerning the dangers of drinking and driving for the the SBM’s seasonal workers.

“It’s about taking care of those who, due to deviation or lack of self-control, would not be able to get behind the wheel in complete safety.…With this partnership, we are going further and the Monte-Carlo Société des Bains de Mer group is committed alongside Be Safe to support its action and promote a common cause,” said Stéphane Valeri.