AS Monaco releases its fourth kit with Drôle de Monsieur
AS Monaco and Kappa are pleased to announce a collaboration with Drôle de Monsieur, giving birth to a reinterpretation of the Monegasque jersey and the creation of an exclusive collection.
Different but complementary, the worlds of fashion and sport intersect and influence each other continuously. Through sometimes unexpected paths, these two universes, once united, give life to creative and inventive synergies.
An iconic collection
Catalyst and connector with an unparalleled aesthetic, Drôle de Monsieur brings to the table a multicultural, nostalgic and positive touch, a daring mix of the ’70s and ’90s, on the occasion of this exceptional partnership: an Ode to the French Riviera, of which Monaco is the jewel. This collection, this collaboration with the streetwear brand Drôle de Monsieur, is inspired by the customs and history of the Principality.
The products themselves are full of local references, which will be familiar to those who frequent the region and those who know it through the photographic and cinematographic heritage that has made it famous. The collection is divided into two parts: a technical range, with two complete sets of jersey-shorts-socks, and a lifestyle range, comprising two T-shirts, a tracksuit, a bag and a cap.
Available now at the AS Monaco Shop
The launch campaign for the capsule collection was carried out in two mythical places in the Principality: on the Rock, in the heart of Monaco, with its cafes and souvenir shops; and in Larvotto, a modern district where the panoramas of the sea and the city overlap.
Jean-Emmanuel de Witt, AS Monaco CEO: The jersey and this collection combine elements of the Club’s identity with the world of fashion, through the vision of elegance of Drôle de Monsieur. We are delighted with this collaboration with our equipment supplier Kappa, which allows AS Monaco to explore new territories, in line with our image.
The jersey and the products from this collaboration were worn by the players during the match between AS Monaco and LOSC on Sunday October 23 at 8:45 p.m.
This e collection is already available for sale in the official AS Monaco store and online at www.shop.asmonaco.com as well as at www.kappastore.fr and in Drôle de Monsieur’s shop in Paris.
About Drôle de Monsieur and his slogan Not from Paris Madame:
Founded in 2014, Drôle de Monsieur offers a new style of sportswear, with a unique aesthetic inspired by the streets of yesterday and today. A true tribute to the sportswear universe of the 90s, Drôle de Monsieur is a declaration of love for the street, both what it is and what it has always been: a place of expression where dreams and reality, ambition and youthful energy can be expressed. Not from Paris Madame. More than a slogan, it is a manifesto of optimism: Self-taught, the founders built and developed their brand in Dijon, demonstrating that where they come from, everyone can give substance to their dreams and ambitions. This slogan also underlines that talent, taste and passion are not only the preserve of the privileged or the big cities.